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Jessica Libor

~ Studio Journal

Jessica Libor

Tag Archives: entrepreneurship

5 Keys to Presenting Your Art

21 Sunday Jul 2019

Posted by Jessica Libor in How To, Interviews, Uncategorized

≈ Leave a comment

Tags

art, art marketing, artist branding, artist marketing, branding, collaboration, creative branding, creativity, elevate, elevate growth consulting group, entrepreneurship, growth hacks, marketing

Hello readers, it’s Jessica here.  Through serendipity, I recently came in contact with Elevate Growth Consulting Group.  Elevate is a branding and marketing company that helps businesses grow.  I thought it would be helpful for artists to hear from a professional marketing company how exactly to present their art as a brand and business.  Therefore, we decided to write a guest post for each other’s blogs–you can check out my post for Elevate by clicking here.  Keep reading below to hear Elevate’s co-founder Siera Smith’s keys for presenting your art:

“Art is a vital part of marketing. Creative work drives visual communication of the messages businesses want to portray. They bring a marketing campaign to life, across websites, flyers, social media ads, emails, and more.

Just like art is a vital part of marketing, marketing should also be a vital part to how you display your art.

You’re awesome at what you do. Let your creativity shine. Let us show you 5 keys to presenting your art.

1. Create a Personal Brand

People don’t just buy products and use the services, they buy into a company — its vision, mission, purpose. Make your brand personal to you, because, well, your company is you. Don’t make it like other companies or artists; find something unique about your brand and exploit it. Let people fall in love with you and what you stand for.

2. Tell a Story Behind Your Work

People relate to stories. Storytelling often comes easy to artists, but it takes more than just a picture or paint on a canvas. Dig deep and bring emotion. Art is supposed to evoke reactions and in creating a story, that becomes possible. Stories make your art more than just a product, they make it into a feeling, a memory, a relationship. Your work should evoke emotions that move people. If you can evoke a feeling in people while they are looking at your work, they are going to remember it.

3. Network Your Brand

Networking is everything. It is a great way to build your brand and get your name out there. Networking with other businesses, dealers, and buyers is an effective way to get your artwork known by high-influence people. Go to other galleries and street art shows; go anywhere where you can network your brand and have people learn and remember your name. The more people who know your brand, the better chances you afford yourself.

4. Have an Online Gallery

Having an online gallery affords you the potential to expand your market footprint. People all over the country — or even the world — can look at your art and make a purchase with a few clicks. In addition, online galleries are like a sneak peek preview into your artwork. They entice people to come to your gallery. Shopify is the unofficial market-leading platform to set up a gallery and sell online. You can manage design, inventory, pricing, payments, emails, shipping, and more all from one platform.

5. Have an Instagram

Creating an Instagram for your artwork can open a world of possibilities. Instagram is known for lending itself to visuals, which naturally lends itself to showcasing art. Creating an Instagram can drive traffic to your online and offline gallery through links and location statuses. It is a great way to promote your work to an expansive audience in a time and budget efficient way.

You have amazing work, made from your mind and crafted with your hands. Use these tips to get your work in front of more people’s eyes.”

siera headshot 19

Siera Smith is Co-Founder and Partner at Elevate Growth Consulting Group, of Bridgeport, PA, where she creates growth roadmaps and connects people to the capital needed to get there.

Transforming the Studio

15 Monday Oct 2018

Posted by Jessica Libor in art, fashion, In My Studio, Inspiration, lifestyle, Uncategorized, Wellness

≈ 1 Comment

Tags

art, art for interior design, art studio, artist, buy art, creative, creativity, entrepreneurship, female painter, interior design, landscape painting, painter, painting, Philadelphia artist, philadelphia interior designers, plein air, room inspiration

Processed with VSCO with fr4 preset

When I got this studio, it was white rough walls, exposed beams and was quite literally a blank canvas…anything has within it the choice for renewal, and can be made new and beautiful!  Art is an outer song of the inner mind…an artist turns their mind inside out when making each piece.  What do you want to make beautiful in your life today?  Every corner, when tended with attention, can be transformed, in our spaces as well as in our lives.

See my new work at www.jessicalibor.com.

The process is the goal

29 Sunday Oct 2017

Posted by Jessica Libor in art, How To, In My Studio, Inspiration, Uncategorized

≈ Leave a comment

Tags

arch street press, art, artist, artist lifestyle, career goals, entrepreneurship, goal setting, jessica libor, social entrepreneurship, social innovation

Screen Shot 2017-10-29 at 3.18.41 PM

In my studio, photo by Jessica Libor

Recently I heard a gem of knowledge that really struck me: “The process is the goal.”

This concept can apply to any aspect of your life.  In health, fitness, career, family, relationships, friendships, social life, spiritual life, or anything else you aspire to in your life.  Think about those people you know or know of who have one or more of these aspects on point in a spectacular way.  Perhaps they have the career you’ve always dreamed of–making amazing art, and getting recognition for it.  Perhaps they travel around the world and have a life of adventure that you’d love to experience.  Maybe their fitness levels seem to be unstoppable.

Whatever it is that you admire about this person, what “The process is the goal” reminds us of is that no one is perfect.  It is impossible to be in a state of perfection in anything, because as wonderful, flawed, quirky humans living in an imperfect world, perfection is not possible.  However, showing up everyday, working at it, and sharing your gift with the world, is very possible.

The athlete with the body in wonderful condition only got there by regular, hard work, grinding out each workout even when they didn’t feel like it.  Yes, sometimes a workout will feel exhilarating and fun, but other times it will be the last thing this athlete wants to do.  However, the act of going through the actions of the workout is what will change their body.  This doesn’t happen overnight, either: it’s a constant process of small choices that add up: choosing fruit instead of ice cream, choosing to get up and go to the gym at 7:30 instead of sleeping in until 8:30.  These small choices are indeed small–and one slipup really wouldn’t matter.  However, these everyday choices add up to create a very different body to live in than if that athlete had chosen a different path.  And even when the world sees the result, the athlete knows that it is not a state of perfection she is working for, it is health and performance on a spectrum, and any success she meets has to be maintained by continual training and effort.  As soon as a goal is reached, a plateau is also reached.  While it’s fine to catch your breath, the athlete knows that she must maintain her health in order to keep her current level, and push even harder than before should she wish to go further.  In this way, the process is the goal.

The same is true in an artist’s life.  We live in an instant-gratification world today.  Companies cater to our desires to have everything we want, and now.  It is a consumer mindset to think that we can buy success, health, skills, meaning, or love.  These things must be cultivated, understood and approached with a process-oriented mindset.  The goal can be switched from “having a sold out international art show” to “create one new piece per week in the studio that I am proud of”.  Can you see how one goal is externally focused on what one can get, and the other is more internally focused on what you can do and give?  This kind of process oriented thinking also puts the power back in your hands.  You are no longer seeking the approval of a gallery (outside source) but instead have the power to create a quality gift to the world.  Which, as anyone instinctively knows, is the key to success: adding value to the world.  If you create one piece of quality work per week, then, you will eventually be in a position to choose who to work with and what opportunities to take, because you are secure in your contribution.  You will have something you know is truly valuable.  There is no short cut here–to be a sought after artist with quality, enthusiastic buyers, you must become the kind of artist who puts in the work to create something of value–and people will notice.  It is not a pinnacle achievement, where one day you wake up and think “I have made it!”  Although great moments will come when you realize that your dreams are becoming a reality, that will be because of the process that you’ve followed to get there.

So I would challenge you to think of and list out the ideals you’d like to realize in your life.  Whether it is artistically related, or any other area of your life, think of where you’d like to be, and then the process that needs to happen in order for that to happen.  Then, instead of focusing on the goal so much (which can be disheartening, if it seems far away)  then focus on the process.  What would someone who is successful in that area of their life be, do, and act like?  Seek help, workshops, or other forms of training if need be, to help you realize the best process. Then, dedicate yourself to the process–not the goal.  You’ll find that the external goal will sneak up on you when you least expect it, when you’re deeply involved with the process–after it’s become a habit.

This assures as well that your goal doesn’t blind you from other opportunities.  Focusing on the process helps you to be more open to opportunities that may be even better for you than your original goal, that are along the same career path.  As Clive Gillison writes in the book Better to Speak of It, by Robert Rimm and Clive Gillison: “It’s a natural thing to be scared of uncertainty, yet liberating to know that it’s perfectly alright to feel that way.  When I was younger I wanted the same thing—certainty–and it took me a long time to realize that uncertainty can be a strength rather than weakness, because uncertainty also brings with it endless possibilities.”

It’s all about the process.  As Henry David Thoreau said,

If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.

Thanks so much for reading!  What kind of processes would you like to implement in your life and career?  Leave a comment below to share!   Until next time, stay creative,

Jessica Libor

www.jessicalibor.com

ps–If you’d like a step be step guide to help you discover your own voice as an artist, I’ve put together a completely free course for you!  Click here to learn more.

 

 

 

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